Drinking beer is a manly enterprise. At least that’s what these Goebel Brewing stamps from 1910 would like you to believe. They’re a recent acquisition for my collection and I actually don’t know much about them and nor does the Internet for that matter.

Apparently six stamps comprise the whole set. I’m missing the Turkish warrior. Each one is 2 ½“ x 2” and they don’t have an adhesive backing.  The design work and details are wonderful. The Goebel Beer shield featured in each one was actually the beer label they were slapping on bottles at the time, which described the beer as “Pure Food” and contains the breweries mission statement: “To Produce the Purest Beer Made.” Some beer advertising strategies have never changed.